What we do
Our proprietary labeling system designed to educate customers, increase sales, and encourage chef interaction



Karma
"Green Label"
We make sushi easy for shoppers to understand and for our chefs to explain. The “Karma” category includes all our cooked and vegetarian menu items—think beginner. When customers see our green label, they instantly know the item is cooked, reducing hesitation for new sushi eaters and giving them the confidence to try our products.
Enlighten
"Purple Label"
Our expansive catalog of raw proteins takes center stage here, featuring both crowd favorites and signature items that set us apart. This program is designed to guide customers gradually from Karma into the Enlighten category, with a strong emphasis on chef interaction—personalizing items to each customer’s taste.
Zen
"Blue Label"
Every chef brings a unique skill set and passion they’re eager to share. This category lets them showcase their talents through chef specials featuring diverse techniques, seasonal ingredients, and a range of prices—a haven for even the most adventurous sushi lovers.